Disclaimer: The content and creator of this article is not affiliated with the organisation mentioned
This was a 5 day sprint on the re-branding and re-design of Noal’s gift , a Singapore enterprise specialising in online flowers and gifts delivery service.
We enhanced the website in a few aspects
1. Brand image
2. Website design
3. Persuasion Elements – Gamification & Brand Awareness
Brand Image
We analyzed Noel’s Gifts’ products and we felt that Noel is pushing to be the go-to brand for affordable florals for commercial purposes.
We decided to emphasize this aspect, and rebrand Noel into trusty and classy brand with products for all walks of life, for every type of event. We gave the brand a slogan “Flowers on the Go” to reinforce the brand image of accessible and fast. Colour scheme and font revised to more muted and mature to portray classiness.
Brand Logo Redesign & Variations
Website Design
We felt that the website Information Architecture is too broad and shallow, with mainly different types of products taking up the website real estate, and therefore not amateur-friendly. We minimized the product variations under shop.
Information Architecture:Before
Information Architecture: After
Landing page was also redesigned to reflect updated brand values
Landing Page: Before
Landing Page: After
Persuasion Elements:
To promote continuous engagement with customers, we added the following persuasion elements to increase brand loyalty.
Gamification
- Points
- Leaderboard
- Badges
Points & Leaderboard:
Upon signing up and purchase of Noel’s gift, users will be rewarded points. The points will accumulate in a leaderboard records the top 5 users every month, and these winners will be rewarded brand-related products.
Monthly Leaderboard Example
Badges:
We designed a badge system where users can unlock the badges by hitting certain criteria
Badge System
Badge Criteria
Brand Awareness
- Referral Programme –
- Sharing on Social Media Platforms – unboxing videos or share purchase on social media
- Participate in website polls
- Subcribe to newsletters
